Yep, we’re a weird combination. But we promise you, we make sense!
One way to understand how a business ends up working in the seemingly diverse fields of human movement, urban water management and film is through what chess master, martial artist and author Josh Waitzkin calls “Thematic Interconnectedness.”
Thematic interconnectedness is the similarities between different disciplines. The principles (or dare we same, ‘themes’) that connect these disciplines to each other in ways that aren't always apparent on the surface.
Ideanthro is the brainchild of Jack Mullaly, former competitive BikeTrials athlete, trained environmental engineer and student of human movement. Ideanthro began as a way to share knowledge and curate interesting discussions for urban water management professionals. Inspired by the proliferation of fitness resources online, Jack sought to copy the online video model of Mobility Wod (MWOD for short) and began producing online content. Jack hoped that by talking, sharing and creating “we could build green, lush cities with water at their heart. Cities where we want to get outside and move!”
Notice the word ‘move’ at the end of that last sentence?
Even though Ideanthro’s initial incarnation was thoroughly urban water focused, there are always a seed of an idea that this might grow to incorporate movement one day.
Then, something changed.
Over time Jack began to realise that urban water management and human movement are far less different than even he had original thought. They’re thematically interconnected, but no-one could see it. It turns out that at a high level, the same problems plague both urban water management and human movement. Both are complex natural systems that are being degraded by the modern world. The problems in both can be solved, but not through contemporary, linear thinking. And so it was time for Ideanthro grow. It was time for Ideanthro to actively enter the world of human movement.
Not because the problems in urban water management were fixed (they aren’t).
Not only to solve the problems confronting human movement (although that is an aim).
But also to investigate the higher level principles that underpin solving the problems confronting all complex natural systems, because the principle of thematic interconnectedness tells us that what we can learn in the movement and water space is likely to apply far beyond either urban water or human movement.
As of September 2019 this step into human movement involves us setting of a movement facility (think a gym that does real, practical, useful and highly varied movement rather than irrelevant exercises) in Brisbane, Australia. It will be open by 30 September 2019, possibly earlier.
So as Jack said in 2016 when he first wrote a blurb about Ideanthro...
“I encourage you to take a look around, watch the videos, use the resources and when you're done, find a way to share something that you know with as many people as you can. Good things happen when we share.”
And now in 2019 we add…
“and if you’re interested in exploring a movement practice that is highly varied, practical and safe across a lifetime, then why not drop in and see us at Ideanthro Movement.
The Ideanthro Team