Hi everyone,

This episode is inspired by a (sort of) recent chat with Ben Penhallurick (you might remember Ben from episodes 78, 150 and 151). Ben and I were discussing the effect that the language that we use when introducing new WSUD concepts has on their long term success. Specifically, it feels to me like in our industry we have a habit of talking about new concepts with more certainly than they deserve. In the short term this might help with their uptake, but I argue that it shoots us in the foot in the long term.

Cheers

Jack